This case-study is still in the build with only a few sections live, but please feel free to scroll through!
Overview
001
I conducted Desk Research and User Interviews to design the User Flow and Design Guidelines of a Female Health AI Assistant. Aruja (meaning: healthy) is a chatbot, aimed to improve access to female healthcare by helping to destigmatize female health and hygiene issues in rural India.
Outcome
🥳I recieved an offer from Lollypop Design Studios for my work and the report was appreciated by the UX Research Manager.
Context
As part of my Interview at Lollypop Design Studios, I was given a brief to conduct research on and derive useful insights.
Challenge
Talking about women’s health issues are a big taboo in most parts of rural India. The goal of the challenge is to create a AI assistant that can help women living in rural and non-metro cities find information and remedial solutions about women’s health.
Solution
Aruja offers awareness and education by busting myths about female health and hygiene
Recommends well-reviewed doctors, nearest hospitals and pharmacies.
Can be used to track the menstrual cycle, moods, eating and drinking habits to keep in check reproductive health.
PROCESS
002
RESEARCH
DEFINE
IDEATE
DESIGN
Desk Research, Competitor Analysis, One-on-one generative interviews with Experts, Stakeholders and Potential Users
User Persona, scoping the goals of the design solution
Cementing the Features and incorporating accessibility
User Flow and Chatbot Personality
003
Research OVERVIEW
Research Questions
How are existing solutions attempting to alleviate the issue?
How deep is the stigmatization of female healthcare in rural India?
What are the implications associated taboos on women’s health?
Research METHODOLOGY
Desk Research
Competitive Analysis
Generative Interviews
004
Desk RESEARCH
“Gender is one of the main social determinants of health—which include social, economic, and political factors—that play a major role in the health outcomes of women in India and access to healthcare in India.Therefore, the high level of gender inequality in India negatively impacts the health of women.” (Balarajan, Y, Selvaraj, S, 2011)
Qualitative Insights
Many Indian doctors refuse to treat sexually active unmarried women
It has been found that Indian women frequently underreport illnesses.
Indian women are more likely to have difficulty traveling in public spaces than men, resulting in greater difficulty to access services.
(Powell, 2007)
(Habib, Jamal, et al., 2021)
(McDougall, 2021)
Quantitative Insights
The current population of women is rural India is close to 406 million and growing.
(The World Bank, 2019)
406 m
124%
Percentage of women who underreported illnesses in comparison to men
(Powell, 2007)
53%
Women out of 769 unmarried women surveyed, were uncertain of whether their concerns were valid enough to warrant medical attention
(Desai, 2019)
65%
Women from 413 low-income households reported feeling depressed and anxious
(Ammu Sanyal, 2021)
Affinity Diagram to organize themes emerging from Foundational Research
005
Competitive Research
006
Interviews
Key Recommendations Based on ResearcH Data
Personalization by menstrual health, medicine tracking
Community recommended non-judgmental clinics and pharmacies
Education, awareness and myth-busting
The following sections will be updated soon, thank you for reading!
User Flow